Optimizing a website for misspelled words is often recommended by many people within the search engine optimization SEO community. The concept is to capture the searchers who enter incorrectly spelled words into the search engine’s interface search box. The theory is based on creating the wrong spelling, and placing it deliberately on your blog or static website. Theoretically, the pseudo-word will rank at the top of the Google search results, and receive a bonus visitor.
I do not share this SEO opinion; nor do I recommend spelling words incorrectly on a website or blog. The practice does more harm than good. It should be avoided by website owners and bloggers who want to establish a reputation for trustworthiness and professionalism.
Blogging and podcasting are changing the face of business communications in new and exciting ways. Blogger, speaker, and business consultant Ted Demopoulos takes the novice and experienced blogger through real life discussions, with a who’s who of bloggers and podcasting experts, in his latest book titled provocatively What No One Ever Tells You About Blogging And Podcasting: Real-life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere.
Ted Demopoulos understands the power of blogs and podcasting for growing a business, and his passion for these new media is captured in the book. Sharing ideas and conversations are a crucial aspect of the blogging experience, and the book relies heavily on discussions with leading bloggers. Reading like a series of blog posts, the book is structured from the formulation of the blogging idea and the blog’s overall development, to the myriad of uses that blogs and podcasts can perform for a company. Like a good blog, the chapters can be read in any order, without losing their impact.
Do you have an accountant, attorney or board of advisors? Do you keep them within your inner circle and rely on them to help run your business?
If you don’t, then maybe you should.
I had the chance recently to view some research data from Six Disciplines Corporation about what makes the most successful small businesses. That research, which polled leaders of businesses with between 10 and 100 employees, found that the best performing small businesses have five attributes in common:
- a strong leadership team
- the ability to attract and retain quality people
- a disciplined approach to their business
- the ability to strategically use technology
- the wise use of trusted outside providers
The top two attributes are not surprising. Management gurus and business executives alike probably would agree that the quality of the people in a business makes a huge difference between success and failure, or even success and mediocrity.
But it’s the fifth attribute that’s one of the most interesting. The CEOs in the top 25% performing organizations attribute their high performance to relying on trusted outside providers such as accountants, attorneys, and board advisors.